This step reflects a connection that developed over time through shared ideas and mutual respect. Today marks an important moment for us, as Behind Bars enters a new chapter by teaming up with Krowne, the leading manufacturer of bar stations and equipment in the United States.
This is more than a partnership. It’s the alignment of two companies that, in different corners of the world, have been working toward the same goal: building better bars, supporting the people behind them and elevating the experience for guests.
And now, we get to do it together.
Our connection with Krowne didn’t begin with strategy decks or formal conversations. It began with genuine interest, an early spark of enthusiasm and respect for the Behind Bars way of thinking. Over the years, as conversations continued, so did a shared sense of possibility. There was a clear recognition that our strengths could complement each other in meaningful ways.
Krowne brings over 75 years of manufacturing expertise, technical depth and a production facility operating at a scale that few in the industry can match. Behind Bars brings a human-centered, bartender-driven approach shaped by years of working with some of the world’s leading and aspiring best-in-class bars. Two very different perspectives, but guided by similar values: craft, integrity and a desire to push hospitality forward.
It felt natural to explore what might be possible if we joined forces. The answer became clear- untapped potential.
What This Means for Behind Bars
One thing we want to say upfront: Behind Bars will continue to work exactly as we always have. Our team, our process, our ethos. Nothing changes there.
What does change is what becomes possible.
Through this partnership, we gain access to Krowne’s world-class production facility and their deep engineering and manufacturing experience. This means higher production capacity, expanded capability, and a shared environment where ideas can move faster, evolve further, and reach more places.
It strengthens our foundation while giving us room to explore new developments, new products and future-forward solutions that neither company could have built alone.
We remain who we are, just with more power behind us.
What began with shared ideas and mutual respect became official in Oslo. The meeting where Behind Bars and Krowne sat at the same table and shaped what comes next for the industry.
Why This Matters for the Industry
Bartenders have always been at the center of our work. Their needs, how they work, their craft, their moments and this is the lens through which every decision is made. Partnering with Krowne allows us to scale that philosophy without compromising it.
Together, we can bring human-centered systems to more bars around the world, refine what already works and build what the next generation of hospitality will need.
We believe the industry deserves solutions built with intention, built with expertise and built with care. Now, we can deliver that at a new level.
There is a lot to be excited about. New ideas, new tools, new opportunities to elevate service behind the bar. More capacity, more collaboration and more space to grow.
Most importantly, we’re entering this partnership with a shared vision: to support the people who bring bars to life - the bartenders, operators, designers and teams shaping hospitality today and tomorrow.
This is the beginning of something bigger than the sum of its parts. And we can’t wait to show you what comes next.
#TeamUntappedPotential
Read the official announcement and press release here.
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